Tag Archive: hübriidtv

Televaataja tahab osaleda: Coopi interaktiivne otsepostikampaania HübriidTV-s osutus väga edukaks

30.10.2018

Sel suvel toimus Levira ja Coop Eesti koostöös uuenduslik telereklaami-piloot, mille kaudu jõudsid esmakordselt Eestis otse telekasse otsepostipakkumised. HübriidTV vahendusel sai Coopi nädala parimaid pakkumisi jälgida maist septembrini. Uuenduslik oli ka piloodi interaktiivsus – kõik, kes pakkumisi vaatasid, võisid teleka puldiga sisestada samale lehele ka oma telefoninumbri ning osaleda igal nädalal...

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